*Subtitle: How Cannabis-Related Activities are Lighting Up Travel Experiences*

The world of travel has always been a canvas painted with diverse and intriguing experiences. From the snowy peaks of the Alps to the sandy beaches of the Caribbean, each destination offers its unique charm. But in recent years, a new brushstroke has been added to this canvas - cannabis tourism.

**Cannabis Tourism: An Emerging Trend**

In July 2020, MMGY Travel Intelligence and Enlightn Strategies unveiled a fascinating revelation from their report, "Cannabis Tourism: Opportunities, Issues, and Strategies." This report ignited a spark in the world of travel by uncovering that 29 percent of active leisure travelers, and 18 percent of all Americans, are intrigued by cannabis-related activities while on vacation.

So, what are these cannabis-related activities that are lighting up travel experiences? They range from the simple act of visiting a dispensary to more immersive adventures like trying CBD- and THC-infused edibles or drinks. Spa treatments infused with CBD products and safe environments for cannabis sampling are also growing in popularity.

**The Eager Travelers**

The report's findings indicate that 57 percent of respondents would likely engage in cannabis-related activities in destinations where recreational cannabis use is legal. The trend is most prevalent among Millennials and Gen Zers, with a staggering 44 percent already having traveled to a destination specifically for a cannabis experience. But it's not just the younger generations; Gen Xers (23 percent) and Baby Boomers (14 percent) are also diving into the green wave.

Interestingly, the report reveals that one-third of the participants had not consumed cannabis previously. It's Millennials and Gen Zers who lead the way in cannabis consumption, with 79 percent and 65 percent, respectively. Gen X is not far behind at 62 percent, and even Baby Boomers are exploring this new frontier.

**The Legal Landscape**

Currently, recreational cannabis use is legal in 11 U.S. states and Washington D.C., presenting a multitude of options for vacationers. What's even more intriguing is that 87 percent of respondents believe that more states will legalize recreational cannabis in the coming years. Two-thirds of the respondents view cannabis legalization positively.

However, there's a cloud of confusion hanging over destinations where recreational cannabis is legal. Over half (54 percent) of participants believe that individuals can be arrested for possessing cannabis in these places, which isn't the case. This highlights the need for more education and clarity surrounding cannabis laws.

**Wellness and Cannabis Tourism**

The report highlights the wellness aspect of cannabis tourism, emphasizing the presumed health benefits of consuming or using cannabis products. A significant 76 percent of participants expressed interest in learning more about these health benefits.

**The Road Ahead**

Cannabis has become a differentiator in the travel industry, offering destinations a competitive edge. Formalizing a cannabis tourism strategy can open doors to a new and engaged audience of travelers.

In conclusion, the world of travel is evolving, and cannabis tourism is an exciting development that has captured the interest of many. As more destinations embrace the legalization of cannabis, and travelers seek new experiences, we can expect the green rush to continue shaping the future of travel. So, whether you're an experienced cannabis enthusiast or a curious traveler, the world of cannabis tourism is beckoning you to explore and experience a different shade of adventure.